As The Video Received A Lot Of Attention, Internet Users Started Debating Certain Scenes. One Of Them Is The Cake Scene At The End Of The ‘OMG’ Music Video.
Several details of NewJeans’ music video for their comeback title track, “OMG”, are being highlighted. On December 2, the girl group released their first single album along with the music video for the title track.
The new song “OMG” contains a message about the “relationship” that NewJeans feels against an unfamiliar background. We focused on the narrative of the relationship this time, following our previous work,” said New Jeans agency, ADOR.
“OMG” sold 480,000 copies on its first day alone, immediately topping the daily Hanteo Chart on its release date.
As the video received a lot of attention, internet users started debating certain scenes. One of them is the cake scene at the end of the “OMG” music video.
The music video shows the members of NewJeans, who have lost their memories, recalling their memories, and the video ends with a girl posting malicious comments about New Jeans on Twitter.
The girl typed, “Am I the only one who isn’t comfortable with this kind of music videos? Idol music videos just have to show their faces and dance…”. In response, Minji , the NewJeans member who appears as a psychiatrist in the video, says, “Let’s go (to your ward),” and the music video ends.
Opinion was divided over the interpretation of the “OMG” music video. Some claim NewJeans satirizes some of the female-dominated online communities. They pointed out that the line “Am I the only one who isn’t comfortable with ***?” is commonly used in many female-dominated online communities, including Twitter, and that NewJeans treats these people as “mental patients” and criticizes them indirectly.
Interpretations surrounding “OMG” show different reactions. Several male-dominated communities have welcomed the criticism and expressed their support for NewJeans. On the other hand, in some communities dominated by women, there is debate about whether it is right to use “mentally ill people” as criticism.
The concept of NewJeans has been the subject of controversy since their debut in July last year. Min Hee Jin, CEO of ADOR, which produces NewJeans, was accused of applying the “Lolita” concept to underage members. In addition to the group concept, the lyrics of “Cookie” were also accused of sexual commercialization when all New Jeans members were underage.
Regarding the music video for “OMG,” ADOR explained, “Shin Woo Suk, director of Dolphiner Film studio, tries to express the connection between NewJeans, their Bunnies fandom, and the innocence of childhood against the background of a mental hospital.”