In the absence of red carpets and ramp shows, we are taking style inspirations from over-the-top media services, says Sujata Assomull, fashion journalist and editor. Author of 100 Iconic Bollywood Costumes, Assomull says reel life has always played a huge role in setting trends. “Clothes are what make some of the shows bingeworthy,” she says.
For designers, too, it’s a platform to get noticed. Hemant Sagar, cofounder of Lecoanet Hemant, says,“OTT platforms are a great way for introducing young audiences to heritage fashion.”
Case in point: Shanaya Kapoor’s appearance in Lecoanet Hemant Couture in the Netflix show ‘Fabulous Lives of Bollywood Wives’ was noticed. Stylist Rishi Raj says it is a natural progression for the audience in terms of fashion consumption — from Bollywood to K soaps to OTT. And it goes beyond trends, he says, “These viewers have a lot of opinions to share and platforms to share it on. Now fashion is being looked at, discussed, given an opinion on.”
Here are shows that have set trends for quite some time to come.
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